# Define my ideal customer profile (ICP)

Defines the accounts and buyers most likely to buy, succeed, and stay.

- Topic: Sales
- Framework: RCTFVV
- Level: Advanced
- Tags: Write, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/define-my-ideal-customer-profile-icp

## Prompt

```text
Role: Act as a sales director who owns pipeline strategy and territory design.

Context: We sell [PRODUCT_OR_SERVICE] to [BROAD_MARKET]. Our best current customers look like: [BEST_CUSTOMER_TRAITS]. Deals go badly when: [BAD_FIT_SIGNALS]. Target segment for next quarter: [SEGMENT]. Data sources available for list-building: [DATA_SOURCES].

Task: Draft an Ideal Customer Profile: firmographics, technographics/operating context, the trigger events that indicate readiness, and the disqualifiers. Then give a 5-factor account-fit scoring rubric (0-3 each) and describe how to translate the ICP into concrete list-building filters.

Format: Sections: ICP definition | Trigger events | Disqualifiers | Fit-scoring rubric (table) | List-building filters. ~450 words.

Verification: Flag any ICP criterion that our stated data sources cannot actually filter on, and any factor in the rubric that overlaps with another.

Validation: Test the rubric against our best and worst described customers: does it score the good ones high and the bad-fit ones low? If not, adjust the weights and say what changed.
```

## What to fill in

- PRODUCT_OR_SERVICE
- BROAD_MARKET
- BEST_CUSTOMER_TRAITS
- BAD_FIT_SIGNALS
- SEGMENT
- DATA_SOURCES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.