# Decide how to respond to a competitor's new feature

A calm assessment of a competitor launch with options from ignore to respond, and a recommendation.

- Topic: Business Strategy & Startups
- Framework: RTF
- Level: Standard
- Tags: Strategy, Analyze, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/decide-how-to-respond-to-a-competitor-s-new-feature

## Prompt

```text
Help me decide how to respond to a competitor's new feature or launch.

**What they launched:** [DESCRIPTION, LINKS, DATE]
**Our closest equivalent today:** [FEATURE OR GAP]
**Signals of impact on us:** [LOST DEALS, CUSTOMER QUESTIONS, CHURN MENTIONS - or "none yet"]
**Our strategy and target customers:** [SHORT SUMMARY]
**Current roadmap priorities:** [TOP ITEMS]

Assess:
1. What problem their feature solves, and for which customers. Is it our target segment?
2. How good it really is: launch messaging versus likely reality. What would I need to verify by trying it or asking customers?
3. Threat level: does it change buying decisions, retention, or pricing power for our customers? Separate real risk from internal anxiety.
4. Options: ignore, monitor, communicate our existing strengths, fast-follow, leapfrog with a different approach, or partner.
5. For each option: cost, roadmap disruption, and risk of copying a feature that does not fit our strategy.

Return:
- A recommendation with the evidence that would change it.
- Signals to monitor over the next 60 days, with thresholds for revisiting.
- A short internal note to sales and support on how to talk about it now, without disparaging the competitor or making claims we cannot back up.

Do not state facts about the competitor I did not provide; mark them [VERIFY].
```

## What to fill in

- DESCRIPTION, LINKS, DATE
- FEATURE OR GAP
- SHORT SUMMARY
- TOP ITEMS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.