# Create a product comparison chart or 'X vs Y' page

Fair, useful comparisons between products, plans, or competitors for buyers.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/create-a-product-comparison-chart-or-x-vs-y-page

## Prompt

```text
Create a comparison between [PRODUCT A] and [PRODUCT B] (and [C] if relevant).

**Purpose:** [buyer guide / sales enablement / "X vs Y" web page / internal decision]
**Audience:** [WHO]
**Criteria that matter to them:** [price, features, support, ease of use, integrations…]
**Information I have about each:** [PASTE specs, pricing, reviews]

Deliver:
1. A comparison table across the criteria.
2. "Best for" verdicts — which option suits which type of buyer.
3. Honest strengths and weaknesses of each (including ours, if one is ours).
4. A short summary paragraph.

Rules: use only the information provided; mark anything unverified as [CHECK]; don't misrepresent competitors.
```

## What to fill in

- PRODUCT A
- PRODUCT B
- WHO
- price, features, support, ease of use, integrations…
- PASTE specs, pricing, reviews
- CHECK

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.