# Create a lead magnet people want

Ideas and an outline for a checklist, guide, template, or tool that attracts the right leads.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Sales, Plan, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/create-a-lead-magnet-people-want

## Prompt

```text
Help me create a lead magnet.

**Business and offer:** [WHAT YOU SELL]
**Ideal lead:** [WHO and their urgent problem]
**Format preferences:** [checklist / template / guide / mini-course / calculator / quiz]
**What competitors already give away:** [EXAMPLES]

Deliver:
1. 10 lead magnet ideas; for each: format, title, the quick win it delivers, and how it connects to my paid offer.
2. Pick the best one and outline it fully (sections or items).
3. Landing page headline, 3 bullets, and opt-in button text.
4. A 3-email follow-up sequence after download.

Rule: the lead magnet must solve a real, specific problem quickly — no "ultimate guides" that take hours to read.
```

## What to fill in

- WHAT YOU SELL
- WHO and their urgent problem
- EXAMPLES

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.