# Create a competitive battlecard

How to win against a specific competitor: positioning, traps, objections, and proof.

- Topic: Sales
- Framework: RCTFVV
- Level: Advanced
- Tags: Leadership, Strategy, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/create-a-competitive-battlecard

## Prompt

```text
Role: Act as an enterprise account executive building a competitive account plan.

Context: Account: [COMPANY]. Opportunity: [OPP]. Incumbent / main competitor: [COMPETITOR]. What we know about their position: [COMPETITOR_POSITION]. Our differentiators: [DIFFERENTIATORS]. Our weaknesses vs them: [OUR_GAPS]. Key stakeholders and leanings: [STAKEHOLDERS].

Task: Produce (1) a battlecard: where the competitor wins, where we win, landmines to set, trap questions, and how to respond to their likely attacks on us; and (2) an account plan: our win theme, stakeholder strategy (who to mobilise, who to neutralise), proof points to land, and the next 3 moves with owners.

Format: Two sections: Battlecard (tables) | Account plan (one page). ~550 words total.

Verification: Distinguish verified competitor facts from assumptions; do not overstate our differentiators beyond what I listed.

Validation: Test the win theme against the stakeholder with the most competing incentive: does it still hold? Adjust if it only appeals to our champion.
```

## What to fill in

- COMPANY
- OPP
- COMPETITOR
- COMPETITOR_POSITION
- DIFFERENTIATORS
- OUR_GAPS
- STAKEHOLDERS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.