# Compare companies, products, or approaches objectively

A fair, evidence-based comparison table of companies, products, or approaches, with sources, unknowns, and best-fit scenarios.

- Topic: Research & Summaries
- Framework: Few-Shot
- Level: Standard
- Tags: Analyze, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/compare-companies-products-or-approaches-objectively

## Prompt

```text
Compare the options below objectively.

**What I'm comparing:** [e.g. "3 project management tools", "2 potential partners", "build vs. buy vs. outsource"]
**Options:** [LIST]
**Why I'm comparing:** [the decision or question behind it]
**Criteria that matter to me:** [e.g. cost, features, integration, support, risk, scale - or ask you to suggest them]
**Information I have:** [PASTE vendor material, reviews, notes, pricing, or "none"]

Return:
1. **Criteria** - the list you used, with a one-line note on why each matters for my purpose.
2. **Comparison table:** rows = criteria, columns = options. Each cell: a short factual description, plus the source (my material, public information, or [VERIFY]).
3. **Strengths and weaknesses** of each option, stated even-handedly.
4. **Best fit** - which option suits which situation (e.g. "best if budget is the main constraint").
5. **Unknowns** - what can't be compared from the information available, and how to find out.
6. **Bias check** - where the information is one-sided (e.g. vendor marketing, a single review), and how that affects the comparison.

Rules:
- Use neutral language. No ranking unless I ask for one; the choice is mine.
- Don't invent prices, features, or market share. If you can browse, cite sources with dates; if not, mark claims [VERIFY].
```

## What to fill in

- LIST
- the decision or question behind it
- PASTE vendor material, reviews, notes, pricing, or "none"

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.