# Check my marketing copy for claims that need proof or disclosure

A pre-publication review that flags risky claims, testimonials, and missing disclosures in marketing copy.

- Topic: Legal & Compliance
- Framework: Few-Shot
- Level: Standard
- Tags: Legal, Marketing, Finance, Analyze, Explain & Teach, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/check-my-marketing-copy-for-claims-that-need-proof-or-disclosure

## Prompt

```text
Review my marketing copy for claims that could cause legal, regulatory, or trust problems.

**Copy:** [PASTE]
**Product and industry:** [WHAT, and whether it's regulated - e.g. health, finance, supplements, alcohol, kids]
**Market(s):** [e.g. US, UK, EU]
**Evidence I have:** [STUDIES, DATA, CUSTOMER RESULTS]
**Influencer, affiliate, or testimonial content:** [yes/no and details]

Flag and explain:
1. Objective claims needing substantiation (numbers, "fastest", "clinically proven", "#1").
2. Comparative claims about competitors.
3. Testimonials and results: are they typical, real, and disclosed if paid or incentivized?
4. Missing disclosures: material connections, #ad, pricing conditions, free trial terms, auto-renewal.
5. Words that are restricted in my industry (e.g. health or financial guarantees, "risk-free").
6. Environmental claims ("eco-friendly", "carbon neutral").
7. Use of trademarks, images of real people, or copyrighted material.

Return a table: | Claim (quoted) | Risk level | Why | Evidence needed | Safer rewrite |
Then a cleaned-up version of the copy.

This is general information, not legal advice. Have a qualified lawyer or compliance team review regulated or high-stakes claims before publishing.
```

## What to fill in

- PASTE
- e.g. US, UK, EU
- STUDIES, DATA, CUSTOMER RESULTS
- yes/no and details

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.