# Build and prioritize a growth experiment backlog

A scored list of growth experiments with hypotheses, metrics, and effort, so you know what to test next.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Productivity, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/build-and-prioritize-a-growth-experiment-backlog

## Prompt

```text
Help me build and prioritize a backlog of growth experiments.

**Product and business model:** [WHAT I SELL, self-serve or sales-led, price point]
**North-star or focus metric:** [e.g. "trial-to-paid conversion", "weekly active teams"]
**Current funnel numbers:** [VISITS > SIGNUPS > ACTIVATED > PAID, or similar, with rates]
**Ideas we already have:** [PASTE LIST, rough is fine]
**Traffic/volume per month:** [so we know what is testable]
**Team capacity:** [e.g. "1 engineer half-time, 1 designer, me"]

Steps:
1. Find the biggest leak in the funnel from my numbers and point most experiments there.
2. Add 5-10 new ideas of your own, spread across acquisition, activation, monetization, and retention.
3. Write each as a hypothesis: "Because we saw [evidence], we believe [change] will improve [metric] for [segment]."
4. Score with ICE (Impact, Confidence, Ease, 1-10 each) and explain the Confidence score in one phrase.
5. Flag any experiment my traffic can't support to a clear result in 4 weeks, and suggest a bolder version or a different metric.

Return a table: Rank | Experiment | Hypothesis | Funnel stage | Primary metric | Guardrail metric | I | C | E | Score | Notes.
Then list the top 3 to start this month and what to stop doing to make room.

Use only the funnel numbers I give; mark missing data as [NEED] and label your Impact estimates as judgments, not forecasts.
```

## What to fill in

- WHAT I SELL, self-serve or sales-led, price point
- e.g. "trial-to-paid conversion", "weekly active teams"
- VISITS > SIGNUPS > ACTIVATED > PAID, or similar, with rates
- PASTE LIST, rough is fine
- so we know what is testable
- e.g. "1 engineer half-time, 1 designer, me"
- evidence
- change
- metric
- segment
- NEED

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.