# Build a topic cluster and internal linking plan

Plans a pillar page and supporting articles around one topic, with keywords, search intent and an internal linking map.

- Topic: SEO & Website
- Framework: RTF
- Level: Standard
- Tags: Writing, Plan, Brainstorm, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/build-a-topic-cluster-and-internal-linking-plan

## Prompt

```text
Act as an SEO content strategist.

**Core topic:** [TOPIC]
**My website and audience:** [URL, WHO IT SERVES]
**Existing pages on this topic:** [LIST URLS OR NONE]
**Keyword data (optional):** [PASTE]

Task:
1. Define one pillar page: target keyword, search intent and outline.
2. Propose 8–15 supporting articles, each with a primary keyword, intent (informational / commercial / transactional) and one-line angle.
3. Map internal links: every supporting article links to the pillar and to 1–2 related articles, with suggested anchor text.
4. Mark which existing pages to update, merge or redirect.
5. Order the plan by expected impact and effort.

Format: a table for the cluster, then the link map.

Rules: don't invent search volumes; label anything without data as [CHECK VOLUME].
```

## What to fill in

- TOPIC
- URL, WHO IT SERVES
- LIST URLS OR NONE
- PASTE
- CHECK VOLUME

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.