# Build a media plan with reach, frequency, and flighting

A channel-by-channel media plan with budget split, reach and frequency goals, flighting, and the KPIs each line is accountable for.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Finance, Marketing, Plan, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/build-a-media-plan-with-reach-frequency-and-flighting

## Prompt

```text
Help me build a media plan for a campaign.

**Campaign objective:** [awareness / consideration / conversion - and the business goal behind it]
**Target audience:** [WHO - demographics plus behaviors or interests]
**Total working media budget:** [AMOUNT, net or gross of agency fees]
**Markets and dates:** [GEOGRAPHY, campaign start and end]
**Channels under consideration:** [e.g. "linear TV, CTV, online video, paid social, audio, OOH, search"]
**Benchmarks I have:** [CPMs, CPVs, CPCs, past reach curves - or say "none"]
**Creative assets available:** [formats and lengths that exist or are planned]

Work through:
1. The role of each channel (reach builder, frequency driver, or conversion closer) and whether it earns a place in this budget.
2. A budget split with the reasoning.
3. Reach and effective-frequency goals per channel and overall, noting duplication across channels.
4. Flighting: continuous, flighted, or pulsed, and why, given seasonality and purchase cycle.
5. KPIs per line (e.g. CPM, completed views, viewability, CPA) and the measurement plan.
6. Risks: frequency too low to work, budget spread too thin, creative not fit for the format.

Return a plan table with columns: channel | role | budget | % of total | est. impressions | est. reach | avg frequency | flight dates | primary KPI. Then a one-paragraph rationale I can put in front of a client.

Use my benchmarks where given. Where you must estimate costs or reach, label the number [ESTIMATE - CONFIRM WITH VENDOR] rather than presenting it as fact.
```

## What to fill in

- WHO - demographics plus behaviors or interests
- AMOUNT, net or gross of agency fees
- GEOGRAPHY, campaign start and end
- CPMs, CPVs, CPCs, past reach curves - or say "none"
- formats and lengths that exist or are planned
- ESTIMATE - CONFIRM WITH VENDOR

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.