# Build a customer persona and buyer journey

Evidence-based personas with goals, pains, objections, and the journey to purchase.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Sales, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/build-a-customer-persona-and-buyer-journey

## Prompt

```text
Role: Act as a product marketer building a buyer persona and journey map.

Context: Product: [PRODUCT]. Segment this persona represents: [SEGMENT]. Evidence I have (interviews, sales notes, data): [EVIDENCE]. Their role and goals: [ROLE_GOALS]. Where they learn and buy: [CHANNELS]. Known objections: [OBJECTIONS].

Task: Produce: a persona (role, goals, pains, success metrics, trusted sources, buying power); then a journey map across Awareness / Consideration / Decision / Onboarding with, per stage: the questions they are asking, their emotional state, objections, the content or proof that helps, and our current gap.

Format: Sections: Persona (card) | Journey map (table by stage). ~450 words.

Verification: Separate what is supported by the evidence from what is assumption; mark assumptions to validate with research.

Validation: Check the journey against a real recent deal in this segment: does it match how they actually bought? Note where reality differed.
```

## What to fill in

- PRODUCT
- SEGMENT
- EVIDENCE
- ROLE_GOALS
- CHANNELS
- OBJECTIONS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.