# Brief a freelance writer so the first draft lands

A complete writer brief covering angle, audience, sources, structure, and success criteria to avoid rewrites.

- Topic: Content & Social Media
- Framework: RTF
- Level: Standard
- Tags: Write, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/brief-a-freelance-writer-so-the-first-draft-lands

## Prompt

```text
Write a brief for a freelance writer for this content piece.

**Working title and format:** [e.g. "how-to blog post", "ebook chapter"]
**Business goal:** [what this piece should achieve]
**Audience:** [WHO, their role, pain, and sophistication]
**Angle / point of view:** [what we believe that others don't say]
**Must-include points, products, or examples:** [LIST]
**Sources and SMEs available:** [LINKS, INTERVIEW NOTES, DATA]
**Primary keyword (if SEO):** [KEYWORD or "none"]
**Length, deadline, and rate:** [DETAILS]
**Voice samples we like:** [LINKS OR DESCRIPTION]

The brief must include:
1. One-sentence summary of the piece and the reader's takeaway.
2. Audience snapshot and what they already know.
3. Suggested outline with H2s and notes for each.
4. Do's and don'ts (claims to avoid, competitors not to name, tone pitfalls).
5. Sourcing rules: which sources are acceptable, how to cite, no invented stats.
6. CTA and internal links.
7. Definition of done: what "ready for edit" looks like, revision rounds, file format.

Keep it under 700 words. Where I left something blank, mark it [TO DECIDE] rather than guessing.
```

## What to fill in

- e.g. "how-to blog post", "ebook chapter"
- what this piece should achieve
- WHO, their role, pain, and sophistication
- what we believe that others don't say
- LIST
- LINKS, INTERVIEW NOTES, DATA
- KEYWORD or "none"
- DETAILS
- LINKS OR DESCRIPTION
- TO DECIDE

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.