# Audit my marketing tech stack for overlap and gaps

An inventory of your marketing tools with overlaps, unused spend, integration gaps, and a consolidation plan.

- Topic: Marketing & Brand
- Framework: Few-Shot
- Level: Standard
- Tags: Marketing, Sales, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/audit-my-marketing-tech-stack-for-overlap-and-gaps

## Prompt

```text
Help me audit my marketing technology stack.

**Tools we pay for:** [PASTE: tool, purpose, annual cost, contract renewal date, owner, number of active users]
**Core workflows:** [e.g. lead capture > scoring > CRM > sales; email; ads; analytics; content; social]
**Pain points:** [e.g. data doesn't sync, duplicate contacts, nobody uses X, manual reporting]
**Team size and skills:** [WHO operates the tools]
**Budget pressure or goals:** [e.g. "cut 20%", "add AI capabilities", "prepare to scale"]

Analyze:
1. Map each tool to the workflow stage it serves and draw out where two or more tools overlap.
2. Flag low-utilization tools (seats unused, features unused) and estimate spend at risk from my numbers.
3. Find gaps and broken handoffs: where data is re-entered manually, where tracking breaks, where there's no single source of truth for contacts.
4. Assess data and privacy basics: consent capture, where personal data is stored, who has admin access, offboarding of former staff and agencies.

Recommend:
- Keep / consolidate / cut / replace / add, with reasoning.
- A sequenced plan aligned to renewal dates, including migration risks (data export, broken automations, retraining).
- Questions to ask vendors before renewal.

Return a table: Tool | Purpose | Cost | Usage | Overlaps with | Recommendation | Timing. Use only costs I provide.
```

## What to fill in

- WHO operates the tools
- e.g. "cut 20%", "add AI capabilities", "prepare to scale"

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.