# Audit my law firm's marketing for attorney advertising rule risks

Reviews ads, web pages, emails, and social posts against lawyer advertising and solicitation rules and gives compliant rewrites.

- Topic: Legal & Compliance
- Framework: RTF
- Level: Standard
- Tags: Marketing, Sales, Legal, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/audit-my-law-firm-s-marketing-for-attorney-advertising-rule-risks

## Prompt

```text
Review my law firm's marketing materials for attorney advertising and solicitation risks.

**Materials to review:** [PASTE - website copy, ads, landing pages, social posts, emails, video scripts, review requests]
**Channel and audience for each:** [e.g. "Google ad", "email to past clients", "LinkedIn"]
**State(s) where we are licensed and where the marketing reaches:** [STATES]
**Paid lead sources or referral services we use:** [LIST - or "none"]

Check each item against these common risk areas (using ABA Model Rules 7.1 to 7.3 as a general baseline, since state rules vary):
1. False or misleading statements, including unverifiable superlatives, implied guarantees, and results shown without context or a disclaimer.
2. Specialist or expert claims without a recognized certification.
3. Testimonials, endorsements, and client reviews: consent, accuracy, and disclaimers some states require.
4. Live or real-time solicitation of specific prospective clients, and targeted mailings that may need an "Advertising Material" label.
5. Paying for referrals or leads in ways that could be improper fee-sharing.
6. Required content: firm name, responsible attorney, office location, and any required filing or record-keeping of ads.
7. Confidentiality: client names, case details, or photos used without informed consent.
8. Trade names, "and associates", or implied partnerships that do not exist.

Return a table: item, quoted wording, risk area, risk level (high, medium, low), why, and a compliant rewrite. Then list state-specific rules I should confirm. This is general information, not an ethics opinion; check with my state bar's ethics hotline or ethics counsel for final decisions.
```

## What to fill in

- e.g. "Google ad", "email to past clients", "LinkedIn"
- STATES
- LIST - or "none"

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