# Analyze my competitors

Competitor positioning, offers, strengths, weaknesses, and the gaps you can win.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Strategy, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/analyze-my-competitors

## Prompt

```text
Role: Act as a product marketing manager benchmarking against key competitors.

Context: Our product and target segment: [PRODUCT_SEGMENT]. Competitors in scope: [COMPETITORS]. Buyer decision criteria and their weight: [DECISION_CRITERIA]. What we know about each competitor (features, pricing model, positioning, strengths, weaknesses): [COMPETITOR_INFO]. Evidence sources: [SOURCES]. Where we win / lose deals today: [WIN_LOSS].

Task: Produce: a benchmarking matrix (criteria x competitor, with a rating and a note); a positioning read - how each competitor is positioned and where the gaps in the market are; our genuine advantages and our real disadvantages on the criteria that carry weight; and 3 implications for product and 3 for messaging.

Format: Sections: Benchmarking matrix (table) | Positioning read | Our advantages / disadvantages | Implications (product / messaging). ~500 words.

Verification: Distinguish verified competitor facts from inference; do not overstate our advantages beyond the evidence or the win/loss data. Flag stale information.

Validation: Sanity-check the advantages against recent losses: if we are so strong on X, why did we lose deals where X mattered? Reconcile or soften the claim.
```

## What to fill in

- PRODUCT_SEGMENT
- COMPETITORS
- DECISION_CRITERIA
- COMPETITOR_INFO
- SOURCES
- WIN_LOSS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.