# Analyze campaign performance and ROI

Turns ad, email, PR, or campaign data into results, insights, and next steps.

- Topic: Marketing & Brand
- Framework: RCTFVV
- Level: Advanced
- Tags: Marketing, Sales, Data & Analytics, Analyze, Explain & Teach, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/analyze-campaign-performance-and-roi

## Prompt

```text
Role: Act as a marketing director writing a post-campaign performance review.

Context: Campaign objective and target: [OBJECTIVE_TARGET]. Spend: [SPEND]. Results data by channel (impressions, clicks, leads, conversions, revenue/pipeline): [RESULTS_DATA]. Benchmarks / prior campaign: [BENCHMARKS]. Attribution model used: [ATTRIBUTION]. Known caveats: [CAVEATS].

Task: Produce: performance vs target overall and by channel; efficiency metrics (CPL, CPA, ROAS or pipeline-to-spend); the 3 factors that most explain the outcome; what worked and what to stop; and 3 recommendations for the next campaign with expected effect.

Format: Sections: Headline result | Channel breakdown (table) | Efficiency metrics | Drivers | Keep/stop/change | Recommendations. ~500 words.

Verification: Recompute the efficiency metrics from the raw numbers and show the formulas. State how the attribution model and caveats limit the conclusions.

Validation: Challenge the read as a sceptical CFO: is the ROI claim defensible given the attribution model, or overstated? Adjust the framing.
```

## What to fill in

- OBJECTIVE_TARGET
- SPEND
- RESULTS_DATA
- BENCHMARKS
- ATTRIBUTION
- CAVEATS

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.