# Analyze a competitor's content and find angles they miss

A teardown of a competitor's blog, social, or newsletter content with gaps and angles you can own.

- Topic: Content & Social Media
- Framework: RTF
- Level: Standard
- Tags: Strategy, Analyze, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/analyze-a-competitor-s-content-and-find-angles-they-miss

## Prompt

```text
Analyze a competitor's content and find opportunities for us.

**Competitor:** [NAME]
**Their content sample:** [PASTE TITLES, POSTS, ENGAGEMENT NUMBERS, NEWSLETTER ISSUES, OR VIDEO LIST]
**Channels covered:** [blog, LinkedIn, YouTube, newsletter, etc.]
**Our content and positioning:** [SUMMARY OR SAMPLE TITLES]
**Shared audience:** [WHO]

Analyze:
1. Themes and pillars: what they talk about most, and how often.
2. Formats and cadence.
3. What performs best for them (from the engagement data I gave) and the likely reason: topic, format, hook, or author.
4. Their point of view: what they believe and repeat; where they are generic.
5. Gaps: audience questions, stages of the buying journey, formats, or opinions they don't cover.
6. Where we have a credible advantage (data, expertise, access, voice).

Return:
- A summary table: | Theme | Their approach | Performance signal | Our opportunity |
- 10 content ideas we can own, each with angle and format.
- 3 things to stop worrying about (where competing isn't worth it).

Base findings only on the material I provide; mark assumptions clearly. Don't copy their content; differentiate.
```

## What to fill in

- NAME
- blog, LinkedIn, YouTube, newsletter, etc.
- SUMMARY OR SAMPLE TITLES
- WHO

Free to copy and use. From ThinkWithPrompt (https://www.thinkwithprompt.com/), a library of 2,663 curated AI prompts.