# Adapt a marketing campaign for another country or culture

A transcreation and localization plan that adjusts message, visuals, offers, channels, and legal details for a new market.

- Topic: Marketing & Brand
- Framework: RTF
- Level: Standard
- Tags: Marketing, Legal, Analyze, Translate, Fill-in Template
- Source: https://www.thinkwithprompt.com/prompts/adapt-a-marketing-campaign-for-another-country-or-culture

## Prompt

```text
Help me adapt a marketing campaign for a different country or cultural market.

**Original campaign:** [PASTE headline, body copy, key visuals described, offer, CTA]
**Original market and target market:** [e.g. "US to Germany", "UK to UAE"]
**Target audience there:** [WHO]
**Channels in the new market:** [planned channels]
**Local team or reviewers available:** [YES/NO and who]

Review and adapt:
1. Message: does the core insight hold there? Flag idioms, humor, wordplay, and references that won't travel, and propose transcreated alternatives that keep the intent, not word-for-word translation.
2. Tone and formality norms, forms of address, and how direct the selling can be.
3. Visuals: people, gestures, colors, symbols, settings, and imagery that may be inappropriate or confusing.
4. Offer and proof: currency, pricing format, payment methods, local social proof, local holidays and seasons, date and number formats.
5. Channels: platforms that matter locally vs. the ones in the original plan.
6. Legal and regulatory differences to check: advertising standards, comparative claims, discount and pricing rules, consent and privacy rules for email and cookies, required disclosures.

Return:
- A table: Element | Original | Issue in target market | Recommended adaptation.
- Adapted headline and CTA options (in English with notes, or in the local language if I ask).
- Questions for a native-speaking local reviewer to confirm before launch.
Flag uncertain cultural points as [VERIFY LOCALLY] and recommend local legal review.
```

## What to fill in

- PASTE headline, body copy, key visuals described, offer, CTA
- e.g. "US to Germany", "UK to UAE"
- WHO
- planned channels
- YES/NO and who
- VERIFY LOCALLY

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